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's annual new year's day swim takes on a special significance after superstorm sandy badly damaged coney island and its famous boardwalk. money raised from the swim will go to a nonprofit called coney recovers. >> what we're aiming to do with the funds raised today in partnership with the polar bear club is help out not for profits in the area. >> reporter: as for these arctic athletes, each has their own strategy for diving into the frigid waters. >> you've got to run in place to get warmed up, and we like to love and hug and kiss and get all warm and fuzzy and then we jump right in. >> reporter: after a few minutes of psychological gamesmanship, it's time. this army of self-proclaimed polar bears runs towards its nemesis, the ocean. >> it's a lot better if you dunk your head in really fast. it's like ripping a band-aid off. >> reporter: another year, another plunge. >> every day is a new year. yeah! >> reporter: in coney island, matt cozar, channel 7, eyewitness news. >> he wins the best outfit. dressed up like a scottish bagpiper. >> now the polar bear club, it's the oldest winter bat
there has not just been due to superstorm sandy. perhaps the biggest surprise, jc penney undergoing a positive turn, even as we speak, despite jack pin neigh appearing ton a do-or-die list for 2013, "the wall street journal." a big year ahead for ceo ron johnson, leads us to craig johnson's list of disappointments, ron johnson's old employer, apple, outside the apple store in the grove yesterday in l.a., yes, you heard me, he dissed apple. well, kind of. a little. >> apple's been -- has had a tremendous success story for any number of years now, but we think in terms of traffic and what we see at the stores, things have peaked out a little bit. so, they will still have a good season, still be up strong double digits but wouldn't be the outsized growth we have seen for any number of years now. >> all right. johnson also says sacks has struggled a bit, though he says the shoe department has been fine. overall holiday growth sales blow ducks is still 2.8% but he says to meet that sales this week today, tomorrow and the weekend have to hit it out of the park, otherwise, he says close to
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